Polish cosmetics company established in the late 90s, currently standing as one of Poland’s largest producers of scented cosmetics. Their product range includes perfumes, eau de parfums and toilettes, deodorants, and aftershaves. Their products are available both domestically and internationally, distributed through traditional channels as well as large retail chains.
Current state and needs
The company currently operates primarily through a B2B model, with a landing page dedicated to lead generation in this segment. They sell both semi-finished products for cosmetics manufacturing and finished products under their brand. Aiming to expand, the company intends to venture into B2C channels, curating a new series of cosmetics for retail customers, while also maintaining their B2B client acquisition.
To turbocharge their online sales endeavors, they’re on the hunt for an online store, a coherent communication strategy, and a meticulous plan underscored by performance marketing.
Initial six-month goals
- Elevate brand visibility and captivate a maximum audience with a proclivity for online cosmetic purchases
- Initiate sales through the online store
- Craft a content plan with a spotlight on brand illumination
- Cultivate a community of enthusiasts on social media
- Build an email database of prospects eager to receive regular newsletters
Key challenges
- Budget constraints, coupled with substantial initial costs including website development, professional product photography, content creation, advertisements, and design of graphic materials such as banners and social media posts.
- Lack of in-house expertise in online sales, performance marketing, content creation, social media communication, and management of marketplaces, necessitating comprehensive training and external agency assistance.
- A history devoid of enduring collaborations with advertising agencies, sparking concerns regarding effective coordination and cost management.
What’s in favor?
- An existing professional logo and well-crafted product labels, laying a robust foundation for branding initiatives.
- A lenient timeline, facilitating meticulous planning and cost optimization by selecting the most compatible freelancers or advertising agencies.
- A repertoire of unique products slated to adorn the online store.
For our client we have done:
Modern e-commerce platform
We’ve unfurled a modern, clear, and user-friendly sales platform where products and descriptions take center stage. Special emphasis has been placed on mobile responsiveness, recognizing the predominant traffic influx from mobile devices. Opting for proven CMS modules and scripts has significantly economized developer hours, offering flexibility for future enhancements or a custom CMS. An administrator-friendly interface was also a prime focus, empowering the company to autonomously manage the store post-launch.
Color schemes were meticulously chosen to complement, not overshadow, the products, aligning with the brand’s color palette.
Product descriptions and other website content have been SEO-optimized and crafted for user clarity. A distinct segment catering to B2B collaboration has also been integrated, modernizing the existing landing page with a contemporary and practical contact form.
Safety and user comfort were prioritized, integrating secure and swift payment gateways. Spaces have been earmarked for newsletter subscriptions and social media connections, ensuring consistent visibility.
Content plan & communication strategy
A comprehensive marketing action plan has been meticulously outlined for the ensuing six months. A professional copywriter was enlisted for crafting authentic product descriptions, information pages, customer journey emails, and initial social media posts. Professional product photography and a limited series of advertisement images were also commissioned, ensuring a cost-effective approach without compromising on quality.
Performance marketing
We’ve embarked on setting up and configuring advertising accounts across selected search engines, social media, and comparison platforms. The designed texts and graphics are aligned to bolster conversions, optimize ad space utilization, and maintain visual consistency with the store.
Outcomes for the Client:
- Initial cost savings, thanks to effective planning and collaboration with competitively priced agencies and freelancers.
- Subsequent cost optimization, by delineating tasks manageable in-house from those requiring external expertise.
- A stress-free launch, powered by a transparent and realistic action plan, enabling seamless progress tracking and surprise-free collaboration.
- Successful initiation of online sales and brand awareness building.
- Acquisition of new B2B clients within the SMB sector, revealing a preponderance of small and medium enterprises keen on forging long-term collaborations.
Looking for help to grow your business? Contact us and see what we can do to make your brand speakwith a new, strong TOOT!
