For over 10 years, the company has been providing tax return advisory services and other services related to legal work and residence abroad.
Current state and needs
The current website, logo, and overall branding require significant refreshment. Everything was created many years ago, causing the website to fall short of current UX standards. Moreover, the overall impression is not favorable—the website loads slowly due to unnecessary graphics, there are grammatical errors in many texts, and the branding lacks coherence. The logo consists of random graphic elements unrelated to the company’s activities, and it does not print well, being illegible from a distance.
After rebranding and creating a new website, the company aims to take its first steps in international markets and initiate performance marketing activities.
Main goals:
- Rebranding / creating the image of a strong, international, trustworthy brand
- Developing a modern website focused on lead generation
- Creating a content plan
- Building a fan base on social media
- Initiating performance marketing activities
Major challenges:
- Significant workload, especially with logo and brand book design
- Owner have no experience in performance marketing, content creation, and social media communication; training and assistance from external advertising agencies are needed
- No previous long-term collaboration with advertising agencies, and owners concerns about coordinating their activities effectively
What’s in favor?
- A large and flexible budget, recognizing the quantity and costs of the upcoming work
- A sufficiently distant deadline to carry out the work without unnecessary haste
For our client we have done:
Rebranding – new logo and key visual
By creating a consistent key visual, we achieved the necessary brand recognition. When customers see the Key Visual across different platforms and materials, it creates a sense of familiarity, making the brand more memorable.
Modern website
To expand our email database and fan groups on social media, we have designated a permanent space on the website with the option to subscribe to the newsletter and visit fan pages, ensuring that users always have them within sight.
Content plan and communication strategy
We have meticulously planned marketing activities for the next six months, facilitating the calculation of all necessary materials. Subsequently, we delegated these tasks to agencies and freelancers well in advance. We designed templates for newsletters, social media posts, ads, etc., to maintain a consistent visual identity with the website. With the help of a professional copywriter, we created comprehensive service descriptions, content pages containing company information, a series of messages responsible for the customer journey, and specific social media posts for the first weeks after the launch of the new website.
Performance marketing
We started by configuring advertising accounts on selected search engines and social media platforms. We then created ad texts and graphics to maximally support conversions, utilize available advertising spaces, and maintain visual consistency. Due to the company’s business goals, we decided to allocate the budget in a way that prioritizes brand awareness. To maintain high work hygiene, we also created a structured strategy for creating UTM parameters to better track traffic and conversions. It was designed to allow future campaigns to benefit from it, facilitating the comparison of campaign results over a longer period.
Outcomes for the Client:
- With our support, the client made a significant leap forward in the development of their business, which was essential to remain competitive in the market but had been postponed for years due to fear of change, lack of knowledge and resources. This allowed them not to fall behind and become a competitive player in the market.
- The website finally became useful, intuitive, and readable, translating into lead generation.
- Thanks to a long and short-term communication strategy, we ensured a continuous lead generation flow.
Looking for help to grow your business? Contact us and see what we can do to make your brand speakwith a new, strong TOOT!
