The client, a well-respected Polish florist renowned for its diverse selection of high-quality potted and cut flowers, aspired to extend its business operations into the Czech Republic. The venture faced numerous obstacles, such as cultural and language differences, the necessity to understand Czech consumer preferences within the floristry sector, and the development of an effective marketing strategy to reach and captivate the local market.
For our client we have done:
Local market analysis:
- Conducted in-depth research to understand the Czech Republic’s floristry market, including consumer buying habits, popular flower types, and significant local floral events or holidays.
- Analyzed competitors in the region to identify market gaps and opportunities for differentiation.
Dedicated online marketing campaign:
- Website localization: launched a Czech version of the website, ensuring all product listings, checkout processes, and customer service touchpoints were fully translated and culturally adapted.
- Search engine optimization (SEO): implemented an SEO strategy tailored to the Czech market, focusing on keywords and phrases most relevant to the local audience’s search behaviors related to floristry.
- Online advertising: leveraged targeted online advertising, including Google Ads and social media ads, to increase visibility among Czech consumers actively searching for floristry services.
Outcomes for the Client the first three months:
- The florist shop experienced a substantial increase in online visibility within the Czech market, with the website’s traffic from the Czech Republic growing by over 180%.
- Online campaigns led to a 200% increase in Czech followers on the client’s social media platforms, significantly boosting engagement with local consumers.
- The dedicated marketing efforts resulted in a notable spike in sales, with online orders from Czech customers rising by 250% and foot traffic to the newly opened shop exceeding initial expectations by 150%.
- The client received positive feedback from the Czech community, praising the quality and variety of the floral offerings, as well as the personalized customer service, solidifying the brand’s reputation in the new market.
Through strategic planning and execution, including a deep understanding of local consumer preferences and an effective online presence, the Polish florist was able to establish a thriving operation in a new market. Our approach underscores the importance of cultural sensitivity, local engagement, and digital marketing prowess in international expansion efforts, demonstrating our capacity to navigate and conquer cross-border retail challenges.
