See how we breathed new life into a yoga studio in the heart of Zlín!
Client:
Yoga studio, established in 2014, offers a unique approach to yoga, focusing on mood-based classes. They have two types of sessions: LIGHT, which is calm and stretching-oriented, and DEEP, a more dynamic, strength-building practice. The studio emphasizes simplicity and caters to all levels, from beginners to experienced yogis. The environment is designed to enhance the yoga experience, with two beautifully crafted studios in a modern style, each reflecting the local vibe and offering a tranquil space for practice.
Old logo:
- bland, unremarkable
- old-fashioned
- looking bad in print and from a distance (the gray rosette in the background is barely visible, in the form and you can see the navy blue and gradient,
- typography is random and does not form a whole with the graphic element
- the graphic was never designed in curves and the owner has it only in the form of an image, which makes it very difficult to work with it and use it in advertising materials
New logo:
- simple and uncluttered, easy to recognize and remember
- unique design
- works across various media and applications, maintaining its integrity in different sizes and contexts – maintain its effectiveness whether it’s on a small business card or a large billboard
When designing our new logo, we focused on the essence of yoga – mastery as control of body and mind, connection and unity between body, mind and soul. We also wanted to reference India, yoga’s origin and retain conceptual elements from the old symbol. Therefore, the new logo features:
- a shape reminiscent of Hindu temples
- a triangle symbolizing folded hands or legs in meditation, wisdom and spiritual strength
- a plant representing the lotus flower, a symbol of purity, innocence, enlightenment, wisdom and the soul’s victory over the material world
- all enclosed in a simple, clean form complemented by modern and legible typography, an integral part of the logo
For our client, we additionally designed a series of posters advertising the studio. The central composition emphasizes that practicing yoga is first and foremost about focusing and looking within, while the minimalist style emphasizes purity of mind and relates well to the studio’s logo and studio’sdesign itself.
If you also want to refresh the image of your company, contact us!